3+ hour, 30+ min ago  (154+ words) Parts Unlimited adds new sales rep to its South Central region'Powersports Business Parts Unlimited recently added to its sales team with the announcement of Austin Ginn as its newest sales representative for the company's South Central region, where he will…...

1+ week, 5+ hour ago  (296+ words) Honda Marine, a division of Honda Power Sports & Products, announced the launch of a new five-year limited rigging warranty for its complete line of Honda Marine outboards. The new coverage expands the scope of Honda's existing True 5 Warranty protection for…...

2+ week, 5+ hour ago  (139+ words) NAEDA joins fight against California's gas-powered SORE ban Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with retail partners. Phase 1 of the portal officially launched Feb. 16, providing 24/7 access for…...

2+ week, 1+ day ago  (1274+ words) This article originally appeared in the February issue of Powersports Business. Every dealership has that bike. The one that came in with all the right intentions. Good color. Right model. A confident forecast. Everyone was sure it would move quickly....

1+ mon, 5+ hour ago  (211+ words) This article originally appeared in the January issue of Powersports Business Take time to review your posted retail labor rate and parts markups against the manufacturer's warranty reimbursement rates. Labor: Review recent customer-pay repair orders to identify gaps between your…...

1+ mon, 2+ week ago  (255+ words) BRP hits 2M-vehicle milestone at its Mexico manufacturing site'Powersports Business BRP celebrated a major milestone at its Ju'rez campus in Mexico, as the facility recently completed the production of its two millionth vehicle since it began operations in 2007. The achievement,…...

1+ mon, 3+ week ago  (241+ words) Michelin announced its new Anakee Adventure 2 tire, aimed at opening the road to a new generation of adventure touring tires, combining reliability, comfort and performance. The new tire is predominantly designed for on-road use with confident off-road capability. Available worldwide,…...

2+ mon, 3+ day ago  (345+ words) Segway unveiled its expanded electric lineup at the CES trade show on Jan. 6, which included an all-new electric dirt bike, the Xaber 300. Inspired by the X1000 prototype, which competed in the Future Mission 1000 experimental low-emissions vehicle class of the 2025 Dakar Rally,…...

2+ mon, 4+ day ago  (896+ words) This article first appeared in the December issue of Powersports Business. After several years of pandemic-driven growth, the personal watercraft (PWC) market continues to evolve as consumers prioritize outdoor recreation, shared experiences, and more affordable ways to get on the…...

3+ mon, 1+ day ago  (297+ words) Stark Future just planted a flag where combustion bikes run out of breath. The company announced that Swiss mountaineer-rider Jiri Zak has set a new Guinness World Record (pending final verification) altitude mark for motorcycles, piloting a stock Stark VARG…...