4+ hour, 45+ min ago  (946+ words) This article originally appeared in the June issue of Powersports Business. Every rider remembers the first time they felt fly-by-wire. You twist the throttle, and it just" responds. Smarter, smoother, more intuitive than anything with a cable could ever be....

1+ day, 3+ hour ago  (291+ words) A record-breaking motorcyclist is crediting an aftermarket seat manufacturer for making his 200, 000-mile ride continually comfortable. " Patrick Cornell, known as "Vroom Old Man" on his social channels, just finished riding his 2025 Indian Pursuit Power Plus 112 more than 200, 000 miles in one…...

6+ day, 2+ hour ago  (1166+ words) This article originally appeared in the June issue of Powersports Business. Already one of the largest automotive retailers in the U. S. , Sonic Automotive is making an aggressive push into the two-wheel market, and with 20 dealerships across the U. S. , it is also poised…...

3+ week, 1+ day ago  (333+ words) Zero Motorcycles has announced a new partnership with Sirris Suspension to introduce plug-and-play performance suspension upgrades for its X Line electric dirt bikes. The new upgrades include the Sirris F43 CMX fork for the Zero XB and the complete F43/R46 front-and-rear suspension…...

4+ week, 1+ day ago  (222+ words) Sure-Seal Connections, which manufactures electrical connectors for off-road vehicles and marine applications, announced it has a new distribution partnership with Wire Care, a supplier of wire and cable management solutions. As reported by our sister publication Boating Industries, through the…...

1+ mon, 3+ day ago  (178+ words) Kymco USA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while delivering added value and peace of mind to customers. The updated program features flexible coverage terms, simplified enrollment, and…...

1+ mon, 2+ week ago  (228+ words) Aftermarket motorcycle parts manufacturer Klock Werks announced that its popular Flare Windshield will now be available for the Memphis Shades Road Warrior Fairing, a request the company says it's been asked about nationwide for a decade. The initial release will…...

2+ mon, 1+ week ago  (368+ words) Torque Group has announced a series of updates to its Extended Service Contract (ESC) program, expanding coverage parameters and introducing new surcharge options to better align with today's customized powersports units. The enhancements apply to both new and used vehicles…...

2+ mon, 3+ week ago  (562+ words) This article was originally published in the March issue of Powersports Business. Segment: Cruiser / V-Twin Touring Dunlop's American Elite line has long been a staple in the heavyweight touring category, and the new American Elite 2 refines that formula with improvements…...

2+ mon, 3+ week ago  (460+ words) Powersports Business Performance Brokerage Services officially announced the sale of a pair of Virginia-based Harley-Davidson dealerships from the estate of Mary Hughes to Michael Veracka of MOD Enterprises. The buy-sell transaction included Southside Harley-Davidson in Virginia Beach and Hampton Roads…...