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storyboard18.com > brand-marketing > auto-brands-boost-festive-ad-spend-focus-on-digital-and-roi-ws-lo-110610.htm

Auto’s festive ad race: 10-20% higher spends, digital takes the wheel

6+ hour, 29+ min ago   (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...